Cognitive Labs
Makes
Memory Testing More Accessible.
Mountain View, CA.
January 24, 2005 - Already the leading
memory test on a global basis, MemCheck is now even more accessible.
Visitors
to cognitivelabs.com and its test sites including cognitivecare.com and
veteransmemorycheck.com can now order MemCheck directly via Fax at
(650) 887-2174. “We listen to what our customers want, and as a result,
we have
made this improvement in our service. Many of our users prefer to take
their
time when completing a service request, so we have accommodated them by
providing new ways that they can order,” said Cognitive Labs CEO
Michael Addicott.
Cognitive Labs in recent weeks has
experienced record
traffic and interest, including recent coverage of MemCheck in Slate, an online
national news magazine.
Visitors to Cognitive Labs can take a
free memory test and
if they wish, subscribe to an economical service, costing just 18 cents
per
day, that enables them to track their
memory and cognitive performance over time via a secure, protected
application. In university studies,
MemCheck was shown to
be sensitive to detecting the earliest stages of cognitive impairment.
Cognitive Labs is building the world’s largest database of information
on
cognitive response which will help researchers understand human memory
and
cognitive performance. Users on any computer can access the
service.
“One way you can help yourself, and help
everyone else, is
by enrolling, explains Dr. Addicott. “The more people who enroll, the
more
information will be available for research, and the closer
we will
be to truly understanding memory loss and preventing it. When you
decide to become a subscriber, you are helping people both today and
tomorrow."
Cognitive Labs recently
expanded its advisory board to
include Dr. Elan Amir, CEO of Pleasanton-based Bivio Networks. “Elan
has been a
co-founder of numerous technology companies, including FastForward,
which
search-provider Inktomi acquired for $1.3 billion, and CTO of OmniSky,
so he brings a fantastic background to our effort.”
Dr. Michael Addicott, who
serves as chief executive of
Cognitive Labs, was instrumental in the development and rollout of UPS
Online,
a popular service allowing customers around the word to track their
shipments
and get status updates, enhancing customer service and supply chain
effectiveness.
About
Cognitive Labs
Cognitive Labs (CL), a privately-held
company, develops, licenses, and markets context and research-driven
web services for screening, monitoring, and enhancing memory and human
cognition. The company offers subscriptions, software licenses, and
tools for efficacy monitoring for individuals, media, government,
healthcare and biotechnology. The company has been awarded U.S. patents
on its technology and method, administered over a million tests, and
been subject to numerous validity studies on its technology at
world-class universities. Up to the minute company news at http://blog.cognitivelabs.com
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