Cognitive Labs develops a new game using neuropsychological reaction-time technology. Cognitive Labs and Neurogamer, a development house, launched a new game giving people unlimited exercise in reacting to moving geometric objects on a computer screen. 

April 1, 2006 -- cognitivelabs.com today launched a game that will enable people everywhere to get closer to the answer of one of the world's great questions: how fast are you.

By deploying its reaction time assessment technology as a healthy living exercise on this key problem, Cognitive Labs strives to enhance the world's knowledge. 

"There is much focus on improving processor clockspeed and efficiency, at the same time, there is increasing interest in taking care of our minds and mental processes at any age," said Michael Addicott. "Through our games and tests, we help people everywhere solve these questions. "

Users simply visit cognitivelabs web site and the test and survey are delivered as a web service. Once they take the survey users can move on to the test dashboard and take more tests.

"People are curious and want to see how they are doing. It also is important because there is increasing interest in learning about your genetic make-up and taking a proactive approach to your health, including nutrition and exercise. Cognitive Labs is ideally positioned in this information-rich future."

To voluntarily track themselves over time and receive reports from Cognitive Labs, users need to sign up for Memory for Life, which now can be purchased in 5 languages and 30 currencies. Memory For Life subscribers get unlimited access to tests and games, as well as all new test and game releases.

The company also licenses tests and web services to strategic partners. In latter 2005, the Company's software, web service, and web blogs were included in the launch of BrainSpeed™, a line of dietary supplements for brain health by Natrol, Inc. (Nasdaq:NTOL) available at retail outlets across America.

About Cognitive Labs

Cognitive Labs develops and markets cognitive testing software delivered as web service on the Internet and through strategic partners. In 2005, the  technology was highlighted at the Alzheimer's Association International Conference on the Prevention of Dementia in Washington, D.C. and at the XIIth International Psychogeriatric Association Conference in Stockholm Sweden in conjunction with the work of Stanford and U.S. Department of Veterans Affairs researchers. As of April 2006, the company has registered hundreds of thousands of users.