the Brain is our center:  cognitive abilities for everyone                                   >share

Welcome. We're focusing on helping people improve their brains at all ages. The inspiration is simple: get information on your brain; the CPU in your head, just as easily as you get information on everything else.  Now you can track your brain.  Our science-based tests and games work on any computer.  Simply provide your email address to hear about new games.  About 2.4 million people have registered so far and between 500,000 and 600,000 people visit the network each month (Q2 2008).traffic snapshot
Free:  All of our services are accessible.  A dazzling array of games and tests for your brain for free. We even keep track of scores if you wish.  Our goal is simplicity.
Up to date traffic snapshot (7/06-7/08)

Technology

Our technology and web service combines disciplines: education, neuroscience, computer science, genetics, and  ECTs (Elementary Cognitive Tasks). Cognitive Labs'  technology has received 2 U.S. patents, with one pending and several under development. Recent research has been concentrated at Stanford University and has resulted in published journal articles in the area of cognitive impairment and genetics, as well as several invited presentations at the premiere neuropsychological conferences. Our research page lets you to explore and learn more about the technology. We develop and grow extensible web services while we release new mind-related games, and from time-to-time license to 3rd parties for specific purposes, such as enabling purchasers of Natrol (Nasdaq:NTOL) BrainSpeedTM a naturally occurring Huperzine-A compound to track changes (2005-2007) in their cognitive performance. Midway through 2007, we licensed our technology for demonstrative use by a brand-name pharmaceutical company in the neurological field.  Our technology platform is delivered in a user-friendly way. You can have the option of playing a few casual games as you wish, take a challenging scientific test, complete a whole series of neuropsychologist-developed games, or take them "to go" by putting games on your own website.     

Research

Partially supported by the National Institutes of Health (NIH), research has been completed at Stanford University, University of California, Irvine;and the Scripps Research Institue. Other institutions include  University of Western Ontario, and the Swinburne University. Our studies involve use of patent-protected speed-of-processing exercises for the brain in numerous domains including community-dwelling older adults, students, clinical trials, individuals receiving MRI therapy; and at E3,  'gamers' playing Halo 2 concurrently with the ECTs.  Read more on the research


People and Population:

Cognitive Labs is probably the world's largest and most flexible suite of web applications concerned with the brain and cognitive fitness.
Through early July 2008, Cognitive Labs has had 6.8 million visitors and over 30 million page views. Visitors spend about 10 minutes online each visit, and growth is accelerating towards 100 million page views per year. Our tests are ubiquitous, starting with brain.com.  

Dr. Michael Addicott  i
s president of Cognitive Labs. He has over a decade of experience in designing and launching web services. In 1996, he launched UPS Online including tracking and shipping on the web as founding product manager. In 1997, he became E-Commerce Group Manager focused on strategy and distribution of UPS' tracking through APIs and embeddable code. In 1998, he co-founded Saltare, a supply chain innovator. In 1999, he joined an investment group where he focused on technical due diligence and deal sourcing. The first transaction he was involved in acheived a 1,000% return for investors in a few months. Also, UPS completed the largest IPO in U.S. history, raising $5.47 billion. In 2000, he became Managing Director at DigaComm, L.L.C, a private investment group. He also co-founded DigaCast, an MP3 radio network featured in Rolling Stone and was the first channel played on iTunes at its launch at MacWorld.  In 2003, at the nadir of the Internet bust, he introduced eUniverse, a collection of websites, to Vantage Point Ventures, shortly thereafter MySpace was launched. In 2004, he started Cognitive Labs, based on validated neuropsychological games and tests. He has a B.A. from U.C. Berkeley and a Doctorate in Information systems.  He's been a speaker at Stanford, U.C. Berkeley, and SRI.   
 

Michael's links:

theban mapping project | dr. weeks on msnbc's cosmic log
entertainment on a desert island: satellite link, the economist,einstein's brain teaser

Dr. Elan Amir is CEO of Bivio Networks which enables deep packet inspection and an advisor to Cognitive Labs. Before Bivio, he served as CTO for OmniSky (acquired by Earthlink). Before OmniSky, Dr. Amir was CTO and VP of Engineering at ProxiNet, one of the first developers of web browsing solutions for mobile devices. Before ProxiNet, Dr. Amir co-founded FastForward Networks, a developer of broadcast media software that was acquired by Inktomi (now Yahoo!) in 2000 for about $1.5 billion. He received his Doctoral and Masters degree in Computer Science from the University of California at Berkeley, and a B.S. in Electrical Engineering and Computer Science from Berkeley. (See the E Amir section on Google Scholar)

Dr. Peter Sealey is chairman and CEO of Sausalito Group, a brand consulting firm and one of the world's top marketing experts and business authors. Sealey was co-director of the Center of Marketing and Technology at the Haas School of Business, U.C. Berkeley from 1996 to 2006, has been a professor at the Stanford Graduate School of Business and currently teaches entertainment marketing at the Drucker/Ito Center Graduate School of Management at Claremont University in Southern California. He consults to numerous top global corporations and Silicon Valley start-ups such as VeriSign, General Motors, Coke, Sony, Anheuser-Busch, Visa U.S.A., UPS, ImproveNet, Johnson & Johnson, Hewlett-Packard, The Eastman Kodak Company, Nokia and A.T. Kearney, Inc. He currently serves, or has served,on the Boards of Directors of cFares, Inc.,4Info, IMMI, inc., Reply!, StrongMail, Round Table Pizza, L90, Inc., MediaPlex, Inc., T/R Systems, United Parcel Service Capital, Learning Framework and Kinzan.com. He serves, or has served, on the Boards of Advisors of Intent MediaWorks, Facebook, Cognitive Labs, Rearden Commerce, Veoh Networks, Log Savvy, Inc., DiStreams, Inc., HomeGain.com, Space.com, AgentWare, Learning Framework, NetOyster, Zinio & eVoice.com.   Peter Sealey's Bio.


Dr. J. Wesson Ashford
is a Senior Research Scientist at the Stanford / VA Alzheimer's Center, Palo Alto, CA and Director of the War-Related Illnesses and Injuries Study Center at the Palo Alto VA Hospital.  Dr. Ashford is an authority on Alzheimer's Disease, MCI, and neuropsychological testing with more than 70 scientific publications on Alzheimer's, Mild Cognitive Impairment, genetic factors in Alzheimer's, and testing methodologies. Dr. Ashford is a Scientific Board Member of the Northern California Alzheimer's Association and Chair of the Memory Screening Advisory Board for the Alzheimer's Foundation of America. Dr. Ashford's training includes a B.A. from UC-Berkeley; an M.D. from the David Geffen School of Medicine at UCLA; and a Ph.D. in Neuroscience from UCLA, where he set up the Alzheimer's PET Scan Study. Among his many contributions, Dr. Ashford carried out significant research on the neuropsychology of primates while at UCLA.  He is a prolific scientific writer and speaker as well as a frequent presenter at international conferences. (See the JW Ashford section on Google Scholar )

Mario Rosati has been with Wilson Sonsini Goodrich & Rosati since 1971. He is on the firm's Executive Management Committee, Policy Committee and is managing partner of WS Investments. In 1981, Mario participated in the Innovation and Entrepreneurship Task Force to the office of the President Elect, Ronald Reagan, and in 1982-83 served as a Special Consultant to the Secretary of Transportation, Drew Lewis. He is a director of numerous public and private companies. Mario has served as Judge Pro-Tem in the Superior Court, State of California, San Mateo County and currently serves on the Panel of Arbitrators for San Mateo County. He is also on the UC Berkeley Foundation Board of Trustees. Mario received his J.D. from Boalt Hall, UC-Berkeley in 1971. Mario is an adjunct Professor, Haas School of Business, UC-Berkeley and serves on the Board of Advisors for the Lester Center for Entrepreneurship and Innovation. He did his undergraduate work at UCLA, where he received a B.A. in history in 1968.

Dr. Arthur Jensen is Professor Emeritus in Educational Psychology at UC Berkeley. Along with over 400 published articles and book chapters, Dr. Jensen has been named one of the 100 Most Eminent Psychologists in the 20th Century (APA). A Pre-eminent Authority on Intelligence, IQ,  & ECTs (Elementary Cognitive Tasks), Jensen was awarded the Kistler Prize by Bellevue, WA-based 
Foundation for the Future in 2003. He is widely regarded as the premiere authority on objective testing and measurement.  (See the AR Jensen section on Google Scholar). Note: The Kistler Prize is provided by aerospace executive Walter Kistler who invented accelerometers for the Saturn V rocket. The award is given annually for original work that significantly increases knowledge and understanding of the relationship between the human genome and society.  The 2008 winner is Craig Venter.  Here's the full list:

 
2000 - Dr. Edward O. Wilson             2003 - Dr. Arthur Jensen          2006 - Dr. Doreen Kimura
  2001 - Dr. Richard Dawkins               2004 - Dr. Vincent Sarich        2007 - Dr. Spencer Wells
  2002 - Luigi L. Cavalli Sforza, M.D.   2005 - Dr.Thomas Borchardt  2008 - Dr. J. Craig Venter

Dr. Thomas Crook is a worldwide expert on cognition and diagnostic cognitive instrumentation with 200 credited scientific papers, nine books, and 300 invited lectures. (See the Tom Crook section on Google Scholar) He has over thirty years experience in research related to the diagnosis, assessment, and treatment of adult-onset cognitive disorders. His background includes fourteen years at the NIH's NIMH division (National Institute of Mental Health) where he served as Chief of the Institute's Geriatric Psychopharmacology Program. He has appeared on Good Morning America, The Today Show, CBS This Morning, 20/20, CBS, NBC and CNN Evening News, CNBC Equal Time, and Prime Time Live, as well as Newsweek, Time, U.S. News and World Report, Forbes, Fortune, Esquire, Vogue and many others. Dr. Crook also writes the "Head Coach" column for Rodale's Prevention magazine. Dr. Crook has served as a consultant to most of the world's major pharmaceutical companies and to governmental agencies ranging from NASA (e.g., your brain, on space) to the FDA. He also has been Chairman of Task Forces formed by both the NIMH and the American Psychological Association (APA) to establish guidelines for the diagnosis and treatment of adult-onset cognitive disorders. Dr. Crook has also been the Principal Investigator on more than 50 large, multi-center studies related to the effects of drugs on cognition and several hundred smaller studies.


A fun way to stay in touch with Cognitive Labs is to get our blog posts in your inbox. There is a new way to do that, below

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blog posts:

ticktockbrain
complexity digest
developing intelligence
cosmic log - msnbc


Cognitive Labs is located in Mountain View, CA

Links

Top 10+ Brain Games By Traffic (Popular):


 
Endangered Gym
Gladiators Lyceum
Presidents Brain Gym
9 Test start
Word Shoot (MSNBC, Lifehacker)
Braindots: (PC World) nov. 2006
IE-Firefox game (spreadfirefox.com)
IQ Boost (humorous) News.com.au
MemoryTV home
Amyloid Game - Number 1
Memorypix - Number 2
Take on Deep Blue in Tennis (5/22)
SuperSized Simon
Think Pink Game
Focus and Reaction Time Trainer
Tech Mogul Reaction Game (won Netscape site of the day)
Reaction Speedtest
Asteroids
Search Engine Cognitive Test
SightSpeed Test
Free Cognitive Test
BlockBreaker
Global Cognitive Map - Participate

1. Memory and Brain Speed

Tests for My Memory | Games for My Memory

2. My Attention and Brain Speed

Test for Attention | Test for Focus and Concentration | Games for Attention

3. My Genes

Our genes, as encoded in our DNA strands, form a kind of blueprint or program for who we are. Scientists are beginning to understand how genes contain clues to ills or diseases we may face later on in life. For memory, there is a particular gene known as APOE that scientists have discovered  tells us our risk for memory loss. Some people have APOE types that are at increased risk compared to others, such  as the APOEe4-allele gene, which carries a significantly greater risk for Memory Loss due to Alzheimer's, and a greater chance of suffering  from early Memory Loss. Scientists believe that APOEe4-an early human gene, is more effective at metabolizing fats in a scarce environment, but in today's nutrient-rich society can lead to difficulties. Our diet and lifestyle may be causing a bug, if you will, in our genetic program. Finding out about your genes can be a good idea, for Memory Loss and a variety of other potential illnesses including heart disease.

4. Games

People of all ages enjoy playing games. Our goal at Cognitive Labs is to provide the widest variety and selection of cognitive games anywhere - both developed by us and also independenntt game developers. These games fit  with regular test-taking and exercising and your other online activities including searching, reading news, and checking email.  Feel free to bookmark the pages after you sign up. If you are interested in joining our developer program, simply email us.

5. Ages

The games and tests can be enjoyed by anyone. Many of our users interested in memory are 35 and over; our casual game users range in age from college-age to over 100.  Some features, games and tests are likely to appeal to some segments of our membership more than others. You have veto power, you can also rank tests and games. We add and remove games based on user suggestion.
Click on the Age group that describes you:
                                                                                  
Some content areas:

Questions on Memory Loss and Alzheimer's
Questions on Attention Deficit
Test Center
Game Central - All Games
Memory TV - Select Picture Groups that play on your computer automatically
Clincial Trials Participation - must be willing to travel to the SF Bay Area
Locate your nearest Alzheimer's Association office
Blog
News Wrap Up - Alzheimer's  (dated, for latest news, see blog)

Expert Links:

Mayo Clinic
Stanford/VA Alzheimer Center
Alzheimer's Association
                                           

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